Innovation Pathways

Modified on Wed, 10 Aug 2022 at 04:49 PM

In the purest sense, innovation is a linear process where ideas transform into an end outcome to create value. However, the journey to achieving the end is anything but linear with innovation being the culmination of creativity, discovery, failure, learning, feedback and lots and lots of iteration.


A successful innovation framework needs to balance this mix of chaos and structure, creativity and logic and both linear and non-linear pathways whilst remaining focused on the end outcome.


We provide a strategy-driven workflow to innovating.


As an Innovation Team, this means you can jump straight into creating tests without having to start with an idea and graduate it through the process.

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