Tips for Creating Your First Campaign

 

What:

A campaign in Acclaim Ideas is a targeted effort to collect innovative ideas from diverse stakeholders. It will provide direction and context for idea submitters. Similar to an innovation challenge, it sets the stage for the ideation process.

 

Why:

Creating a campaign fosters an environment that encourages creativity, nurtures diverse ideas, and engages team members in the innovation process. It helps establish clear objectives and guidelines for idea submission, ensuring all ideas align with your organizational goals.

 

How:

  1. Define Your Objective: Clearly outline what you want to achieve with your campaign.

  2. Set Your Scope: Clearly define the boundaries of your campaign to guide idea submitters.

  3. Determine Evaluation Criteria: Establish the criteria that will be used to assess the ideas submitted.

  4. Communicate Your Campaign: Ensure all potential idea submitters are aware of the campaign, its purpose, scope, criteria, and timelines.

  5. Establish a Timeline: Set a reasonable timeframe for idea submission.

  6. Launch the Campaign: Use Acclaim Ideas to create and manage your campaign.

 

Best Practices:

Encourage a diverse group of team members to participate in the campaign.

Use multiple channels of communication to inform potential idea submitters about the campaign.

Keep the campaign timeline neither too short (which might limit the number of ideas) nor too long (which might lose participants' interest).

Regularly check in on the progress of the campaign, offering assistance or clarification as necessary.

 

Notes:

Don't forget to consider incentives to motivate participation. A small reward can go a long way in encouraging team members to submit their ideas.

 

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