What is a Test?

What:

To make sure your idea is a good one, you need to do some testing. Testing allows you to increase and confirm your understanding of an idea, and how it can be used to serve a customer need or create value for your business.

Testing means trying out different things and making changes until you have something that will work well for your customers and your business. By committing to testing your hypotheses, you can turn your idea into something your organization can invest in and take to market.

Why:

To make sure that your new product will be useful and valuable, you need to get feedback from your customers as soon as possible. This can be done by creating prototypes or Minimum Viable Products (MVPs) and asking end-users to try them out. By doing this, you can quickly learn what works and what doesn't, and make changes accordingly to ensure that you're developing something that is both needed and valuable.

How:

Step 1: Envision your concept. Whether you're working on a new idea or improving an existing one, it's important to share your vision and get people excited about it. This is your chance to show what's possible with your idea and get everyone on board.
Step 2: Invite your Team. Form the team that will explore, test, and evolve your idea. This is known as a judging panel.
Step 3: Start shaping. Work through our question-based blueprint to describe your opportunity and establish its business model.
Step 4. Start testing. When you're developing a new idea, it's important to be aware of any assumptions you're making and identify potential risks. You can then formulate educated guesses about how your idea will perform and prioritize which of these guesses to test. By conducting experiments and gathering data, you can gain valuable insights and make informed decisions that reduce the risks associated with your idea.
Step 5. Build. Measure. Learn. To gather solid evidence-based information, you need to conduct tests using interviews, prototypes, and minimum viable products (MVP). This will help to improve your idea over time.
Step 6: Evaluate and refine. Use the information that you've gathered to reshape your opportunity over time.
Step 7: Keep iterating. Keep repeating the process until you've learned everything you can, or until you're only making small improvements.
Step 8: Persevere, Pivot, Kill. Assemble the judging panel to assess what you've learned, and determine whether to move forward with your idea (persevere), try a new approach (pivot), or abandon the idea altogether (kill).

Best Practices:

If you find yourself grappling with complex aspects or uncertainties surrounding an idea, experiments can be invaluable. They provide a means to thoroughly validate and explore those intricate facets.

When it comes to ensuring the accuracy of specific, well-defined elements of an idea, tests are the way to go. By conducting targeted examinations, you can effectively verify and confirm the integrity of those crucial aspects.

Notes: